FERI

The genesis of Feri lies in a simple yet powerful observation: in our throwaway society, we’ve lost touch with the inherent value of materials. The name “Feri”—meaning “again” in Nepali—captures the essence of circular thinking: the idea that every end can be a new beginning.

We envisioned more than just a sustainable brand; we saw an opportunity to pioneer a new approach to resource use. By viewing discarded materials as resources waiting to be transformed, Feri challenges the linear “take-make-dispose” model that dominates modern consumption. This philosophy extends beyond any single industry, suggesting a blueprint for how we might reimagine waste across all sectors of society.